Hi-C's Ecto Cooler Is Getting Discontinued Again

Even if you hated the Ghostbusters reboot from director Paul Feig (who is still hoping to get a crack at making a sequel), I think we can all be happy that the revival of the classic film franchise from Ivan Reitman resulted in the return of Hi-C's beloved Ecto Cooler. The previously discontinued flavor of juice was something Ghostbusters fans have long wanted to see back on shelves, and back in May they got their wish in conjunction with the release of the new Ghostbusters. But sadly, it will be going away again at the end of the year.

Here's the post from the official Ecto Cooler Facebook page:

That means we'll see Ecto Cooler discontinued yet again after being around for a little more than half a year. More than likely this was always meant to be a temporary re-release of the flavor, but I don't know why Coca-Cola doesn't just keep it around all the time now. When it first hit shelves in May, it was impossible to find. But maybe now that fans have gotten what they wanted after so long, it's not selling as well.

At the very least, it would be nice if Hi-C brought back Ecto Cooler every Halloween. After all, food and soft drink companies bring back limited edition flavors all the time, so it can't be that hard to make it a seasonal thing. Either way, it might be smart to stock up on some Ecto Cooler while you can. It should still be in stock right now at places like Amazon and Walmart, but with this announcement, that could change very quickly. Find out where else you can pick up Ecto Cooler while supplies last at the official website.

At the very least, fans were able to savor the flavor for a short period before it was snatched away again. If Ecto Cooler doesn't become a seasonal drink, maybe it will make a return when that animated Ghostbusters movie makes its way to theaters. Or perhaps we'll get some more when the new animated Ghostbusters series is released. If not then, there's always the prospect a resurgence years from now when Ghostbusters is inevitably rebooted yet again. Honestly, now that we know Coca-Cola is willing to re-release Ecto Cooler, I'm sure we'll get it again some day. But until then, throw back that slime like there's no tomorrow.