Disney Launches Cloud Movie Service With Free Copy Of 'The Incredibles'

Walt Disney Studios has announced a new cloud-based digital movie service, Disney Movies Anywhere.  This new service is available in app form on iPhone, iPad, and iPod touch and also on the Web. The service is set to allow consumers to watch movies from Disney, Pixar, and Marvel at home and on the go. Right now the service features Disney's library of over 400 active digital titles and will grow over time. This is good news for consumers because anything has to be better than UltraViolet.

The unveiling coincides with the digital release of Disney's Frozen.Disney is hoping to get you to join the service by offering you a free digital copy of The Incredibles. This limited time offer is available to Disney Movies Anywhere users who activate and connect their Disney Movies Anywhere account to their iTunes account. And some more good news, the Disney Movies Anywhere digital service includes some bonus features, so The Incredibles comes with two Pixar shorts, some behind the scenes featurettes and more. Not everything from the Blu-ray release, but still something. Read the full press release after the jump.

WATCH DISNEY, PIXAR, AND MARVEL MOVIES WITH DISNEY MOVIES ANYWHERE

New Digital Movie Service And App for iPhone, iPad And iPod touch Debuts With iTunes

Free Digital Copy of Disney•Pixar's "The Incredibles" Available For A Limited Time Through Disney Movies Anywhere

BURBANK, Calif. – February 25, 2014 – The Walt Disney Studios today unveiled its exclusive cloud-based digital movie service, Disney Movies Anywhere. This all-new app for iPhone, iPad, and iPod touch and Web experience enables consumers to discover, purchase, manage, and watch movies from Disney, Pixar, and Marvel at home and on the go. iTunes is the premier digital movie provider for Disney Movies Anywhere.

The debut of Disney Movies Anywhere coincides with the digital release of Disney's hit film "Frozen" and features Disney's library of over 400 active digital titles. In addition, for a limited time, Disney Movies Anywhere users who activate and connect their Disney Movies Anywhere account to their iTunes account will receive a free digital copy of Disney•Pixar's animated classic "The Incredibles."

"Disney Movies Anywhere offers an exceptional consumer experience built around some of the most beloved and popular entertainment brands in the world," said Alan Bergman, President, The Walt Disney Studios. "This unique technology underscores Disney's commitment to meeting our consumers where they are with the content they want, and we're thrilled to debut with iTunes, the #1 digital media retailer in the world."

As a trusted creator of premium entertainment experiences for the whole family, Disney is committed to making it easier than ever for consumers to dive in and grow their digital movie libraries. In a seamless and family-friendly experience, Disney Movies Anywhere unlocks digital content across platforms and devices, enabling access to user-owned Disney digital content and movies in the Disney Movies Anywhere ecosystem and through iTunes.

With an easy-to-use interface, consumers can explore live-action and animated films from Disney, Pixar, and Marvel; watch exclusive content and bonus features; preview upcoming offerings; and more. Users can simply connect their iTunes account to their Disney Movies Anywhere account to begin populating their Disney digital movie locker and watch movies online and on their devices. Featuring simultaneous access on multiple devices, Disney Movies Anywhere enables consumers to stream and download Disney movies on their iPhone, iPad, and iPod touch and Apple TV (through iCloud or using AirPlay). In addition, Disney Movies Anywhere functions as a streaming movie service when users log in to the website on their desktop or laptop computers (Mac or PC).

"Disney Movies Anywhere is an adaptable digital ecosystem designed to help consumers consolidate their Disney movie collections and enjoy them for years to come," said Jamie Voris, Chief Technology Officer, The Walt Disney Studios. "The beauty of this technology is that it enables us to work with iTunes and future provider partners to ensure movie lovers have streamlined access to all of their favorite Disney titles no matter which device they are on. The intuitive layout of the website and app creates an easy and enjoyable browsing environment for the whole family."

Since 2008, Disney has included codes in select DVD and Blu-ray products redeemable for digital copies of Disney, Pixar, and Marvel films. Users can now redeemthese codes through Disney Movies Anywhere, and Digital Copy titles previously redeemed in Disney Movie Rewards or via iTunes will automatically be active in both Disney Movies Anywhere and iTunes once a user logs into Disney Movies Anywhere and connects their iTunes account. Additionally, for the first time, consumers can now earn Disney Movie Rewards points for their digital purchases through Disney Movies Anywhere going forward.

Disney Movies Anywhere's functionality is built upon Disney's proprietary digital rights locker, KeyChest.

The Disney Movies Anywhere App is available for free from the App Store on iPhone, iPad and iPod touch or at www.appstore.com/disney. Sign up is also available through the Disney Movies Anywhere website.

About The Walt Disney Studios

For 90 years, The Walt Disney Studios has been the foundation on which The WaltDisney Company was built. Today, the Studio brings quality movies, music andstage plays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel Studios; Lucasfilm; and Touchstone Pictures, the banner under which live-action films from DreamWorks Studios are distributed. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice and Disney Live!.