Universal Buys New Paul Feig Pitch; He'll Direct, Judd Apatow Will Produce

Briefly: With the help of a relentless and well-tuned publicity push and the simple fact of being a damn good movie, Paul Feig's first directorial effort, Bridesmaids, has now grossed over $100m domestic. As a celebration of sorts, Universal has bought a comic pitch for a new film that will see him writing and directing another movie, with Judd Apatow producing.

We don't have the details of the story, beyond the fact that it is "an unconventional love story," and that it is an idea Paul Feig has been working for some time. We know that a sequel to Bridesmaids is possible, but this is a different project. [Deadline]